When four math majors launched OkCupid, that they had a fundamental belief that information will be how a dating website would distinguish the business when you look at the crowded internet dating market.
вЂњPeople believe people turn online for dating for them, but we think itвЂ™s because you want a bigger pool of people to choose from,вЂќ said Sam Yagan, CEO of OkCupid, who also founded TheSpark, maker of SparkNotes, a brand of educational study aids because they need someone to find their soul mate. вЂњData is key to sorting through each one of these individuals.вЂќ
Unlike web internet web sites services that are dating Match, OKCupid is free, relying instead on a marketing model. It will help provide it a more youthful demographic because of its 7 million users. Whenever a person signs up, she or he is expected to consider some concerns to inquire of a potential partner. Concerns consist of interests, to hobbies and life style choices. An average of, an OkCupid user responses about 250 various concerns, providing the dating website a huge number of information and, consequently, insights into peopleвЂ™s preferences.
With the study responses, messaging practices, autobiographies on peopleвЂ™s pages, along with other information from OkCupidвЂ™s users, the dating internet site has had the oppertunity to discover particular trends and habits in online dating sites and about society generally speaking.